With the worldwide e-commerce market projected to succeed in $6.3 trillion by the tip of 2023, it’s extremely doubtless that your most up-to-date buy was made by an e-commerce platform. Manufacturers want excellent buying experiences to spice up conversions and drive progress to grab this income alternative. Serving to manufacturers obtain this, the retail tech platform aasaan provides a headless storefront builder and API-first commerce platform to visually create next-generation buying experiences with out coding.
“We’re serving to construct distinctive buying experiences,” explains aasaan founder Raju Sivaram. “Firstly, we help SMEs in constructing on-line buying experiences which might be quicker, simpler, and cost-effective utilizing best-in-class know-how. This reduces the reliance of on-line manufacturers on marketplaces and relieves them of the burden of market taxes. Secondly, within the post-cookie period, SMEs want a direct-to-consumer (D2C) channel to gather useful first-party knowledge, which is essential for establishing a robust and personalised reference to prospects.”
The COVID-19 Pandemic and E-Commerce
The worldwide well being disaster drove customers to on-line buying whereas many brick-and-mortar shops shuttered. The Worldwide Commerce Administration estimates e-commerce manufacturers noticed a 19 % spike in gross sales progress in 2020 alone.
With a long time of expertise constructing options for Fortune 500 firms throughout their consulting expertise, the founders of aasaan—Sivaram Raju, Murali Gottumukkala, and Pramod Kalidindi—now leverage their in depth experience to empower SMEs and startups.
“We spent over 12 months on R & D earlier than launching our product MVP in June 2022, and inside a 12 months, our staff has grown to over 24 staff,” explains Sivaram.
The aasaan storefront builder allows you to construct headless storefronts in days as an alternative of months and reduces prices considerably. “If SMEs select to construct from scratch, they’ll require in-house builders or hiring an company, because it necessitates a staff with high-level improvement abilities,” explains Sivaram. “This course of is commonly complicated and might price wherever from $200,000 to $500,000.”
The Go-To Resolution for SMEs
Aasaan, a no-code platform, empowers SMEs to visually create cutting-edge buying experiences utilizing its headless storefront builder and API-first commerce platform. The service provides over 80 out-of-the-box integrations, together with connections with fashionable platforms like Shopify and Woocommerce, Google Analytics, MailChimp, Zendesk, Hotjar, internet hosting companies, server-side rendering, and extra.
Aasaan streamlines enterprise processes and eliminates the trouble of counting on a number of suppliers. The platform caters to non-technical customers. It allows SMEs to construct and launch storefronts as much as 10 occasions quicker and at a considerably decrease price than conventional options. SMEs can add new options, launch new pages, and open storefronts with out touching a single line of code.
Since its founding in September 2021, aasaan has efficiently onboarded over 10,000 shops in India as a part of its beta launch. These shops span a variety of classes, together with clothes, equipment, crops, and residential decor. A majority of those manufacturers have been in a position to construct their storefronts utilizing only a cell gadget. aasaan has surpassed 100,000 app downloads from the Apple App Retailer and Google Play.
Closing the E-Commerce Market Hole
In accordance with Sivaram, aasaan goals to handle the challenges that threaten the longevity of small and mid-size market sellers. Most market sellers understand proudly owning first-party buyer knowledge is important for long-term success, as relying solely on market knowledge turns into more and more complicated, with discoverability and fee fatigue in the long term.
With a subscription mannequin and lowered time-to-market, manufacturers can give attention to connecting with prospects and driving income. And as their companies develop, aassan’s scalable know-how grows with customers—making certain enterprise success doesn’t imply a aggravating migration to a special platform.
The corporate is making progress and rising organically. Just lately, aasaan attained the second place in Product Hunt’s “Product of the Day” rankings throughout its international launch.